About This Project

I worked with Target to develop their presence at the Beautycon festival in NYC and LA for 2019. This festival allowed Target to speak to guests and show their on-trend and wide breadth of offerings in the Beauty aisle. To do this, we developed a concept that utilized the Zodiac to encourage guest discovery and a natural way to divide and organize the space. The entire space was created to be photographable, with multiple key photo moments. Graphics developed for the space were used on the Target Finds site and translated to social assets and gif stickers.

 

Role: Lead Designer; leading a graphic designer and associate 3D designer

Agency: MKG 

Photography: Dorothy Hong; Alfredo Montes